7. "Just my Type" by Simon Garfield (Profile Books, 2010)
Not just for font geeks or graphic designers, my second non-fiction read of the year "Just my Type" reveals the fascinating stories behind typefaces. Written with a healthy dose of sarcasm, Garfield describes how type has evolved over time, how our best-known fonts came into being and the role of typefaces in branding and advertising before naming and shaming the world's ugliest fonts.
"Just my Type" is witty, interesting and really insightful, and what's more it may have just helped me conquer my fear of non-fiction.